Data group
Others
Metric Type
Transition sensitivity
Methodology/ Standard / Classification/ Taxonomy / Reference
1. Market study
2. Harvard Business Review
Unit (e.g. CO2)
Scenario, %
Dimension (e.g. Sector, Customer)
By Customer segment
Time horizon
Backward-looking
Link
<a href=https://www.statista.com/statistics/1385668/malaysia-willingness-to-pay-for-sustainable-efforts/#:~:text=According%20to%20a%20survey%20conducted,somewhat%20willing%20to%20pay%20more.
https://hbr.org/2019/07/the-elusive-green-consumer target="_blank" style="text-decoration: underline">https://www.statista.com/statistics/1385668/malaysia-willingness-to-pay-for-sustainable-efforts/#:~:text=According%20to%20a%20survey%20conducted,somewhat%20willing%20to%20pay%20more.
https://hbr.org/2019/07/the-elusive-green-consumer
Frequency
One-off
Time series
2023
Accessibility
Proprietary
Observation on data availability/gaps
Details cannot be accessed due to it being proprietary. Second link provides guide on promoting sustainable choices in consumers.